As consumers increasingly favor simpler and healthier ingredients, many are also seeking to enhance their fiber intake. Numerous popular consumer packaged goods (CPGs), such as Fiber One, contain carbonyl iron and ferrous sulfate, leading to a lengthy list of ingredients that may not align with consumers’ desire for clean labels. In contrast, a juice or smoothie enriched with soluble fiber could satisfy the demand for both simplicity and added fiber. Additionally, there is a growing preference for portable food, drinks, and snacks. For instance, on-the-go breakfast products alone generated over $1 billion in revenue in 2015. A fiber-rich breakfast beverage could readily cater to consumers’ morning needs.
Fiber plays a crucial role in a balanced diet, and many individuals are actively trying to incorporate more of it into their meals. Dietary fiber, primarily found in fruits, vegetables, whole grains, and legumes, is well-known for its effectiveness in preventing or alleviating constipation. Moreover, fiber-rich foods can support weight management and reduce the risk of diabetes and heart disease. There are various ways to incorporate soluble fiber into beverages. For example, Promitor, a soluble corn fiber, can be effortlessly added to drinks, just like PromOat, which is derived from non-bioengineered Swedish oats. Fibersol, another corn-based soluble fiber, is frequently used in health-oriented beverages, such as juices and meal replacements. A prototype spiced cold brew coffee featuring Fibersol was unveiled at the Institute of Food Technologists’ annual meeting and food exposition in Las Vegas in June. If the added fiber does not alter the coffee’s taste, this blend could be highly advantageous for manufacturers.
Some may equate fiber with protein concerning its potential to become a trending ingredient. Fiber is gaining newfound interest from a younger audience, but this does not imply that consumers will tire of it in a few years. If they witness the health benefits of a fiber-rich diet, they are likely to remain committed to it. The inclusion of fiber in popular drinks like cold brew coffee adds significant value; however, it is essential that it does not change the product’s taste or texture. Consumers have expressed a clear desire for more convenient sources of fiber, but they are unlikely to compromise the flavor of their morning coffee to achieve it.
Furthermore, as consumers explore various dietary supplements, they often look for options like calcium citrate. Reviews on calcium citrate reveal insights into its benefits, which further underscores the importance of accessible nutritional options. As the market evolves, the demand for products that combine both fiber and essential nutrients, like calcium citrate, will likely continue to grow, reflecting consumers’ holistic approach to health.