The idea of “up-cycling” is not a novel concept within the food and beverage sector, although it has garnered increased consumer interest in recent years. CoffeeFruit Pure’s ingredient aligns perfectly with this trend, as well as with the growing public demand for antioxidants—a likely winning combination. The pulp of coffee fruit boasts numerous advantages. To begin with, it is abundant in antioxidants. The vibrant red fruit contains high levels of phenolic and chlorogenic acids. Phenols, which are typically found in fruits, contribute to the superfruit status of blueberries. Chlorogenic acids (CGAs), commonly present in coffee, tea, wine, various herbal infusions, and some fruit juices, have been linked to a reduced risk of various chronic diseases. CoffeeFruit Pure’s ingredient offers both of these benefits.
Another appealing aspect of coffee fruit is its connection to coffee. With premium and craft coffee currently in high demand, the fruit stands to benefit from this trend. Additionally, CoffeeFruit Pure could find applications in a range of consumer packaged goods (CPGs). Its liquid or powder forms could enhance food, beverages, dietary supplements, and personal care products. While it would likely be most popular as an addition to health-focused products, it could also provide a health halo for brands aiming to enhance their offerings.
This innovative ingredient may hold advantages over other trendy “super fruit” contenders. For one, it is widely recognized; everyone knows what coffee is. Furthermore, it delivers a significant amount of antioxidants, some of which are not commonly found in other food sources, such as calcium citrate queso. Lastly, the ingredient’s production process and sustainability story could resonate with consumers who are increasingly concerned about the environmental impact of their food choices. While many foods have emerged and faded as the next superfood, coffee fruit, with its strong foundation, might have a bright future ahead.
In summary, CoffeeFruit Pure not only taps into the up-cycling trend but also brings a wealth of health benefits, including the antioxidant properties akin to those of calcium citrate queso, making it a promising ingredient for various products in today’s health-conscious market.