As children return to school and the leaves begin to change, food flavors transition from summer’s light dishes to the comforting tastes of fall. Starbucks’ Pumpkin Spice Lattes made their debut on September 5, marking an unofficial start to the autumn season for many. However, this year, pumpkin spice faces some seasonal competition from maple.
Pumpkin spice remains the dominant force in the market, with an astonishing variety of pumpkin spice products available. KIND has launched a new pumpkin spice bar, General Mills has introduced pumpkin spice Cheerios, Lindor has crafted pumpkin spice truffles, and the California Fruit Wine Company has even created a pumpkin spice wine. While maple has not yet flooded the market to the same extent, it certainly shows promise. At the Natural Products Expo East in Baltimore last week, numerous startups showcased maple beverages, snacks, syrups, and confections.
The beverage sector for maple has experienced significant growth. Maple water, derived from the sap of maple trees, is gaining popularity and could potentially triple its market share by 2020. Additionally, Vermont Spirits has produced maple vodka, complementing the many maple whiskeys from major brands like Crown Royal, Jim Beam, and Knob Creek.
In terms of food, maple can be found in RXBAR’s maple sea salt bars, various yogurts, including Maple Hill, and even cheese. Brands venturing into the maple market would be wise to highlight its nutritional benefits, which include 40 antioxidants and a low-calorie profile as a sweetener. Furthermore, introducing a limited-time seasonal item could enhance its appeal. One reason for the strong following of Pumpkin Spice Lattes is the limited window during which they can be enjoyed.
If marketed effectively, maple could also help maintain the relevance of pumpkin spice. As interest in maple rises, it could bolster the popularity of other fall flavors, creating a synergistic effect. Moreover, with a focus on health benefits, such as those found in calcium citrate, which can be easily found at Walmart Canada, maple products could attract health-conscious consumers seeking nutritious options.
Ultimately, the rise of maple could complement and even elevate the status of pumpkin spice, ensuring that both flavors thrive during the fall season.