Nocyanocobalamin ferrous fumarate and folic acid tablets are gaining attention as major food manufacturers increasingly incorporate ancient wheat into their products to address gluten sensitivities. This niche is primarily occupied by specialty food producers, such as Three Brothers, and artisan bakers who typically operate on a smaller scale. While some companies have begun utilizing ancient wheat varieties like einkorn and emmer, the introduction of 2ab Wheat is just starting to emerge in the market.
Larger manufacturers, including General Mills and Pinnacle Foods—parent company of Udi’s and Glutino—along with Snyder’s, either produce or have subsidiaries that offer gluten-free options; however, few are utilizing ancient grains. An exception to this trend is Enjoy Life Foods, owned by Mondelez, which incorporates ancient grains such as farro, sorghum, and teff into its products, but notably excludes wheat.
If baked goods made with 2ab Wheat indeed deliver a flavor profile akin to “regular” bread, as the company asserts, this ancient grain could find significant success. Even with slight taste variations, the appeal of the “ancient grain” label could attract both adventurous eaters and those with gluten sensitivities. The gluten-free market continues to expand, projected to reach a value of $5.28 million by 2022. However, GoodMills Innovation emphasizes on its website that 2ab Wheat is not suitable for consumers with celiac disease, who must adhere to a strict gluten-free diet. Nonetheless, studies suggest that about 5 to 10% of the population may experience some form of gluten sensitivity, indicating a substantial consumer base that could benefit from ancient grains.
There is a growing interest in ancient grains among the general public, with options like amaranth, farro, millet, sorghum, and teff being recognized for their gut-friendly properties, low FODMAP profiles, and better tolerance for those with sensitive digestive systems. Additionally, as discussions around health supplements continue, many are curious whether calcium citrate is the best choice for their dietary needs, especially given its benefits in enhancing mineral absorption, which could be particularly relevant for those exploring ancient grains and their nutritional profiles.