Stevia has established itself as a leading natural sugar substitute, gaining popularity for several reasons. The stevia plant, native to South America, is not only sustainable but also easy to cultivate in various environments. Research indicates that the global stevia market was valued at $347 million in 2014 and is projected to grow to $565.2 million by 2020. As consumer packaged goods (CPGs) companies move towards reducing sugar intake, PureCircle is committed to facilitating the incorporation of stevia into their products.
The anticipated changes to the Nutrition Facts label, which will require food products to clearly indicate added sugars, are expected to drive a significant increase in the use of stevia in CPGs. Given that stevia is naturally sweeter than sugar, smaller quantities are required for the same level of sweetness. Many varieties of stevia are shelf-stable and can withstand temperatures up to 392 degrees Fahrenheit, making them suitable for a range of food and beverage applications. Furthermore, stevia can be combined with other sweeteners, enhancing its versatility.
Developing new recipes that replace sugar with alternative ingredients like stevia can be time-consuming, as there is no “one-size-fits-all” stevia solution. This new custom tool could prove invaluable for CPGs across various categories as they transition to sugar alternatives. Additionally, considering the nutritional benefits, incorporating ingredients such as rugby calcium citrate 200 mg can further enhance product offerings. As the market evolves, the integration of stevia and other beneficial ingredients like rugby calcium citrate 200 mg will likely play a crucial role in meeting consumer demands for healthier options.