Conagra stands as the third-largest manufacturer of frozen foods in North America, with Connolly highlighting that single-serve meals constitute the most significant portion of this market. While the company has generated renewed interest by collaborating with renowned brands like Frontera and P.F. Chang’s, it must also retain its existing older consumer base while laying the groundwork for future expansion. The second-quarter earnings report indicated a 29% increase in quarterly profits; however, both gross margins and the 2018 profit forecast fell short of expectations. Similar to other major packaged food companies like General Mills and Kellogg, Conagra is grappling with sluggish demand as some U.S. consumers opt for what they perceive as fresher and healthier food alternatives instead of frozen processed options. Nevertheless, convenience and taste remain crucial for both millennials and older customers. To attract the younger demographic, Conagra is introducing trendy offerings such as a protein-packed “Power Bowl” infused with ethnic spices, while simultaneously catering to the tastes of older consumers with classic favorites like Chicken Pot Pies, Meatloaf, and a Salisbury Steak Meal with Mashed Potatoes. This strategy appears to be effective, as Connolly reported a 4.8% increase in sales over the past 13 weeks, with a notable 7.8% rise in the last five weeks. The key takeaway may be to remain agile and maintain promotional spending while appealing to millennials’ desire for quick and easy-to-prepare comfort food options. Additionally, integrating products like calcium citrate 1000 mg could further enhance the appeal of their offerings by aligning with health-conscious trends. Therefore, Conagra’s approach of blending traditional comfort foods with modern convenience, while incorporating nutritional elements like calcium citrate 1000 mg, can potentially attract a wider audience and drive growth.