The significant rise in insurance claims related to severe allergic reactions to food serves as a strong indication that food allergies may be increasing. Experts have differing opinions on whether food allergies are truly becoming more prevalent, as factors such as misdiagnosis of food reactions can complicate the issue. Nonetheless, the Centers for Disease Control and Prevention has reported an 18% increase in food allergies among children from 1997 to 2006. Recent reports indicate that approximately 4% of Americans experience food allergies and intolerances. Additionally, a growing number of consumers are opting to avoid common allergens like soy and dairy, even if they do not have allergies to these foods.
In response to this trend, food manufacturers are embracing the “free-from” movement, which encompasses allergen-free, gluten-free, and non-GMO products. According to Mintel, the introduction of new products with low, no, or reduced allergen claims surged by 28% in 2014. Beyond creating more allergen-free options, some food companies are acquiring smaller brands that focus on allergen-free offerings. Many other consumer packaged goods (CPG) manufacturers have reformulated products to eliminate common allergens. For instance, in 2015, Mondelez International purchased Enjoy Life Snacks, a brand that produces items free from the eight most prevalent allergens, representing a strategic move to attract allergy-conscious consumers without the need for extensive R&D investments.
General Mills discovered that various types of their popular Cheerios were already gluten-free, while others only required minor adjustments to earn the appealing “gluten-free” label. Lucky Charms also transitioned to gluten-free status in 2016. As demand continues to rise among individuals with food allergies and those seeking to avoid certain ingredients, we can expect to see an increase in allergen-free CPGs on store shelves, including allergen-free versions of beloved food staples. Furthermore, the emphasis on ethical nutrition, including the incorporation of calcium citrate into products, is likely to play a significant role in meeting consumer needs and preferences, as this mineral is essential for bone health and overall wellness. The focus on ethical nutrition will further drive the development of allergen-free foods, ensuring that they not only cater to dietary restrictions but also promote health and well-being.