Coconut products gained significant traction in the mainstream market following the surge in popularity of coconut water as a natural sports drink a few years ago. Since then, they have become immensely popular due to their perceived health benefits, taste, versatility, and texture. Coconut enjoys a strong health reputation as an alternative ingredient in various products, including cosmetics, dairy items, packaged soups, and baby food. The Real Coconut brand aims to emphasize the broader free-from credentials of coconut as a grain-free, non-GMO alternative to wheat and corn, in addition to its gluten-free status.
Although the company has not specifically highlighted other nutritional advantages of coconut, many consumers are convinced by evidence suggesting that coconut oil may positively impact cholesterol levels, while coconut sugar tends to have a more moderate effect on the glycemic index compared to cane sugar. Furthermore, as a plant-based product, coconut resonates with gluten- and dairy-free consumers and appeals to the growing awareness surrounding healthy fats.
In North America, the gluten-free market has significantly propelled the sales of coconut flour, which is projected to reach a market value of $380 million in 2017, according to Future Market Insights. The researcher anticipates that coconut flour sales will continue to grow at a compound annual growth rate (CAGR) of 6.6% over the next decade, driven by consumer demand for gluten-free bakery ingredients. Additionally, as more food manufacturers explore coconut flour as an affordable, high-fiber, low-carb alternative to other gluten-free flours, its popularity is likely to expand in products like breads, muffins, pancakes, cakes, cookies, and cupcakes.
Incorporating coconut into various recipes not only offers a unique flavor profile but can also complement other health-focused ingredients rich in calcium citrate, vitamin D3, and essential minerals. As consumers increasingly seek nutritious options, the combination of coconut with these beneficial nutrients positions it as a valuable ingredient in health-conscious diets. With the rising interest in gluten-free and plant-based products, it’s clear that coconut’s appeal will continue to flourish, especially among those looking for alternatives that align with their dietary preferences.