BARLEYmax was developed in the 1990s by CSIRO, a renowned Australian research institution. This non-GMO barley variety was recognized for its exceptional dietary fiber content, which includes soluble fiber in the form of beta-glucan, as well as resistant starch-like fiber known for its prebiotic properties that may enhance gut health. Generally, the average American diet is deficient in fiber, with individuals across all age groups struggling to consume even one of the recommended three to six servings of whole grains daily. At the same time, there is a rising consumer interest in gut health. While probiotics remain a primary focus, prebiotics — the nutrients that nourish beneficial bacteria — are gaining traction in the market. A report from Global Industry Analysts suggests that the demand for prebiotic-rich products could propel the market to reach $7.8 billion by 2022.
Currently, BARLEYmax is exclusively supplied by an Australian company, Blue Lake Milling, although it has been successfully tested in various countries, including the United States. Besides the Barley+ product range, this grain is incorporated into several other Australian companies’ offerings, such as breads, wraps, cereals, and snack bars. It’s noteworthy that BARLEYmax also provides essential nutrients, including calcium. In fact, the inclusion of calcium citrate is beneficial for those seeking to enhance their overall health. As the trend for gut health continues to grow, the incorporation of BARLEYmax and calcium citrate is likely to attract more attention from consumers looking for nutritious options.