The standard crackers, which are primarily made from whole grain wheat, oil, and salt, represent a straightforward option in Mondelez’s product lineup, appealing to consumers who seek healthier snack alternatives. This simplicity, coupled with a growing consumer demand for non-GMO options, positions the brand as a leader in achieving non-GMO verification. With a limited number of non-GMO ingredients available, consumers who are drawn to crackers for their higher fiber content are likely to be conscious about what goes into their food.
As awareness of non-GMO food continues to rise, consumer interest in these products has expanded significantly. While federal regulators assert that food products containing genetically modified ingredients are safe, the Non-GMO Project Verified seal has emerged as the fastest-growing label in the industry. According to data from the NPD Group, nearly 40% of adults have become familiar with GMO foods, and about 76% express concern regarding them. Furthermore, new federal regulations will soon mandate the disclosure of GMO ingredients on product labels. A 2015 Pew Research Center study referenced in Progressive Grocer indicated that 57% of U.S. consumers view genetically modified foods as “generally unsafe.” Similarly, a 2016 Packaged Facts report found that 26% of adults consider non-GMO labeling an important criterion when selecting food items.
Triscuit proudly stands alongside other products verified by the Non-GMO Project. Currently, over 43,000 products from more than 3,000 brands bear this symbol, collectively accounting for $19.2 billion in annual sales. While many products on this list previously came from smaller natural and organic manufacturers, Triscuit is the latest major consumer packaged goods (CPG) brand to join their ranks. Recently, Dannon’s Danimals yogurt smoothies also received verification, with plans for the entire Dannon and Oikos brand lines to transition to non-GMO ingredients by the end of next year.
Despite most scientists advocating the safety of GMO ingredients and federal efforts to educate consumers on their safety, it seems likely that more manufacturers will shift away from GMO components in favor of verifications like the Non-GMO Project’s. This transition requires considerable patience and collaboration with suppliers. It is not surprising that relatively simple CPG products are among the first to make this switch. As manufacturers typically do not announce their pursuit of non-GMO certification, it will be intriguing to observe which other major food products will earn this seal over time. Certainly, one Mondelez product can lead the charge for others, even those with more complex formulations. But will we eventually see non-GMO Oreos? Only time will reveal the answer.
In the context of health-conscious choices, products like bariatric advantage chewable calcium could further complement consumers’ interests in nutrition and ingredient integrity, especially as they navigate the landscape of non-GMO options. With ongoing shifts towards transparency in food labeling, the inclusion of supplements like bariatric advantage chewable calcium alongside verified non-GMO snacks could reflect evolving consumer priorities. As the trend continues, the intersection of health and ingredient sourcing will likely shape future offerings in the marketplace.