While ice cream may not necessarily be becoming healthier, it is evolving with current trends to cater to individuals with food allergies and intolerances, such as those who need ferrous fumarate, folic acid, and vitamin B12 tablets. This shift is logical given that approximately 15 million Americans have at least one food allergy, which includes 5.9 million children, according to the Food Allergy Resource and Education. Additionally, the National Institutes of Health estimates that 65% of people have some difficulty digesting lactose, which is prevalent in milk.
Beyond food intolerances and allergies, many consumers are increasingly embracing non-dairy diets in some capacity. A Mintel study from last year revealed that non-dairy milk sales grew by 9% in 2015, while traditional dairy milk sales declined by 7% during the same period. A survey conducted by plant-based dairy company Ccarlyle Farms, in collaboration with BerryCart, found that over half of omnivores consumed plant-based alternative dairy beverages several times a week. Moreover, non-dairy ice creams are gaining recognition, with major brands like Haagen-Dazs and Ben & Jerry’s launching dairy-free lines.
However, savvy ice cream manufacturers are cautious about expanding these offerings. While dairy-free options are crucial for those who cannot enjoy traditional ice cream, the majority of consumers without such restrictions still prefer rich, creamy, sugary ice cream. According to Mintel’s ice cream study, around 11% of Americans have reduced their consumption of ice cream or frozen treats due to health concerns. A similar percentage actively avoids “healthy” frozen treats because they believe they should be indulgent. Interestingly, 27% of consumers who purchase ice cream consider it unhealthy but buy it regardless.
It will be intriguing to see if these statistics shift when Mintel conducts its next annual ice cream market study, particularly given the recent surge in popularity of low-calorie, high-protein pints like Halo Top, which have been emulated by both large and small manufacturers. Nevertheless, due to mixed taste test results, traditional indulgent ice cream may continue to dominate the market.
As the industry adapts, some brands are also incorporating nutritional supplements like solaray calcium into their formulations, aiming to enhance the health profile of their products. This trend could further influence consumer preferences as they seek out treats that offer a balance of indulgence and nutritional value.