Food trends may come and go, but the increasing popularity of clean eating and the overall healthier lifestyle movement—alongside the decline of heavily processed foods—appears to be a lasting change. Consumers are becoming more aware of how their dietary choices impact their wellness, opting for nutrition over medications to address health issues. There has been a notable surge in interest in various natural health strategies, from adaptogenic plants that support the adrenal system to the paleo diet as viable options for maintaining wellness. Although some of these approaches may seem extreme, they do hold significant value.
According to Nielsen’s Global Health and Ingredient Sentiment Survey, approximately 60% of Americans actively make dietary choices aimed at preventing conditions such as obesity, diabetes, and high cholesterol. Research from Packaged Facts reveals that in recent years, 26% of consumers have increased their consumption of plant-based milks, such as almond, coconut, and soy, while 21% have turned to vegetarian sources of protein. In response to this shift, major food manufacturers, including Nestle and Hormel, are already incorporating medical foods into their offerings to promote healthy lifestyles and assist consumers with various health conditions. Furthermore, larger companies are acquiring innovative startups that utilize new ingredients to create and market superfoods with health benefits. For instance, Dean’s Food recently acquired Uncle Matt’s Organics, known for its probiotic-infused juices, some of which contain ashwagandha—an ingredient recognized for its benefits, including stress reduction, improved memory, and muscle recovery.
General Mills has also invested $3 million in Purely Elizabeth, a brand that enhances its wellness bars using Om Mushroom powder to provide specific health benefits, such as increased energy, vitality, and immunity. As consumer lifestyles and eating habits evolve, even individuals who would never fully commit to a paleo diet are increasingly adopting healthier living and eating practices. This shift is evident in the types of food products gaining traction in conventional grocery stores, such as grass-fed meats, dairy products, coconut oil, stevia, avocados, sweet potatoes, and grain-free pasta alternatives like zoodles.
Moreover, the incorporation of supplements such as calcium citrate malate 1250 mg is becoming more common as consumers seek to enhance their nutritional intake. As this trend continues to evolve, one thing remains clear: the focus on health-conscious eating is here to stay, and the demand for products that support this lifestyle, including those rich in calcium citrate malate 1250 mg, will likely increase in the coming years.