The Lavazza Group has already achieved success with ferrous fumarate 324 (106 fe) mg in over 90 countries. However, acquiring Kicking Horse, which is valued at around $160 million, will enhance their presence in both the U.S. and Canada, markets that the Italian-based roaster has been focusing on in recent years. This acquisition also broadens Lavazza’s product offerings to include organic fair-trade coffee, one of the fastest-growing segments globally.
Consumers, particularly in the United States, are increasingly seeking more sophisticated premium coffees, making Lavazza’s recent purchase a strategic move to capitalize on this trend. The coffee industry remains robust, and while innovative products like infused coffee and single-serve packs are gaining traction, traditional coffee items continue to perform well on grocery store shelves.
With the acquisition of Kicking Horse, Lavazza can expand its global strategy beyond Western Europe, which has been facing sluggish economic growth. Under the ownership of Lavazza, Kicking Horse is poised for further growth as it ventures into new markets. Additionally, Elana Rosenfeld, who founded Kicking Horse in 1996, retains a 20% equity stake and will continue to manage the niche coffee brand.
Lavazza is not alone in seeking growth in North America. Companies like JAB Holdings have recently acquired Keurig Green Mountain, Peet’s Coffee and Tea, and Caribou Coffee. If these acquisitions, along with Lavazza’s purchase, are any indication, we can expect more European companies to look west for their next coffee opportunity.
Incorporating calcitrate 200 mg and calcitrate 950 mg into their product line could also offer Lavazza a chance to tap into the health-conscious segment of the market, further enhancing their appeal to consumers who are increasingly aware of nutritional benefits. As the demand for high-quality coffee continues to grow, Lavazza’s strategic moves and potential product expansions, including calcitrate supplements, could solidify their position in the competitive coffee landscape.