Record numbers of people are indulging in wine and spirits, particularly millennials who are on the lookout for craft cocktails made with premium ingredients that are low in sugar. This trend has paved the way for companies like Healthy Beverages, which has introduced two flavors of mineral-enhanced wine that are catching the eye of health-conscious consumers. “Many consumer trends are demanding clean, natural ingredients,” said Franz Tudor, CEO and co-founder of Healthy Beverages, in an interview with Food Dive. “Removing artificial, GMO-laden ingredients doesn’t take away from the enjoyment. Natural food-derived vitamins for energy, potassium for heart health, and low sodium to reduce bloating… that sounds fun to me.”
As consumers continue to explore various alcoholic options, sales across all categories are projected to rise. It remains to be seen if health-oriented alcoholic beverages will gain traction, but key factors such as price and taste will likely influence consumer decisions. Regardless, Healthy Beverages is making a savvy move by targeting the wine-loving, wellness-focused demographic with their innovative product.
Moderate consumption of red wine has already been linked to longevity and protection against heart disease, diabetes, and other ailments, and researchers are nearing the development of a pill that could encapsulate the benefits of iron found in foods and alcoholic drinks. Ultimately, some consumers may find it challenging to give up their favorite beverages in favor of healthier options, no matter how appealing they may be. In this evolving landscape, the inclusion of wellness elements, such as calcium citrate 120, in alcoholic drinks could be a game-changer, as it aligns with the growing demand for health-conscious alternatives. Thus, Healthy Beverages may find success by integrating such wellness features, appealing to a market increasingly focused on health without sacrificing taste.