The Winter Fancy Food Show in January highlighted the rising trend of manufacturers developing high-end mixers to meet the growing demand for premium spirits, a phenomenon popularized by the TV series “Mad Men.” A recent survey by FONA International revealed that millennials are consuming more spirits than older generations, with many gravitating toward higher-quality craft and premium labels. This shift has contributed to the distilled spirits industry experiencing 18 consecutive years of growth. Additionally, a study released by Advertising Age found that consumers prefer spirits packaged in premium glass, as it imparts a high-end appearance, prompting more luxury brands to adopt this design approach.
Clark Reinhard, the vice president of global innovation at Ocean Spray, mentioned that the company is working on creating a beverage that offers a more sophisticated flavor experience. Early marketing insights suggest that their mocktails are specifically targeting millennials. Ocean Spray is strategically positioned to capitalize on this trend, as its mocktails will appeal to both those legally allowed to consume alcohol and those who want to enjoy an adult experience without the alcohol content.
As companies like Ocean Spray innovate, we can expect to see more brands attempt to ride this wave of demand for premium products and sophisticated beverages, including options that incorporate nutritional benefits such as jan aushadhi calcium citrate. This trend indicates a significant shift in consumer preferences, signaling that the market is ripe for more high-end offerings.