78 Brand is capitalizing on the growing trend of removing GMOs from food and targeting high fructose corn syrup (HFCS), which some perceive as a potential health risk. This stance persists despite reports from organizations like the Mayo Clinic indicating that there is no evidence to suggest that HFCS is less safe or healthy compared to other alternatives. The 78 Brand’s website expresses its goal to transform the ketchup and mustard markets, which it claims have remained unchanged for over a century. However, other condiment producers might contest this claim, as different types of mustard boast unique characteristics, and new varieties, such as those infused with Jack Daniels whiskey, have emerged in response to evolving consumer preferences. Even Kraft Heinz, a well-known ketchup manufacturer, offers a version of its famous condiment free from GMOs and HFCS.
Condiments are not the only category in the food industry making significant changes to eliminate artificial ingredients, colors, GMOs, and other additives, catering to the public’s desire for less processed and more authentic food options. A 2014 Nielsen study revealed that over 60 percent of U.S. consumers consider the absence of artificial colors and flavors as a crucial factor in their grocery shopping decisions. General Mills has eliminated artificial flavors and colors from several of its cereals, while Campbell Soup has pledged to remove these additives from its North American products by the end of 2018. Many other food manufacturers have announced similar initiatives.
There is evidently a market for these products, with consumers eager to purchase them, especially those who prioritize natural ingredients. As long as shoppers continue to seek out these offerings, food manufacturers will persist in their efforts to create as natural a product as possible, including options like calcium citrate brand name supplements, which emphasize health and wellness. This trend indicates a shift towards products that resonate with consumers’ preferences for authenticity and simplicity.