The fig, one of the oldest cultivated plants in the world and a member of the mulberry family, has primarily been recognized in the U.S. for its role in Fig Newtons, a chewy cookie produced by Mondelez. However, figs are increasingly making their way into various forms beyond just cookies. Today, you can find figs in honey, syrup, jams, and cold cereals, as well as in yogurt, tea, energy drinks, chewing gum, and snack bars. In upscale restaurant menus, figs are often served wrapped in bacon or featured on pizzas alongside prosciutto.
According to Firmenich, Innova Market Insights reported a 16.5% compound annual growth rate (CAGR) for figs as an ingredient and an 18.6% CAGR for figs as a flavor between 2012 and 2016. The exotic fruit appeals to consumers for several reasons: it offers a sweet, chewy, smooth, and crunchy experience all at once, creating a complex textural profile that can enhance food products. Additionally, figs are high in fiber and packed with essential minerals such as magnesium, manganese, calcium, and potassium.
Firmenich highlights that the fig’s rich history resonates with modern consumers who are drawn to ancient and authentic ingredients. Manufacturers that incorporate figs into their products may attract those interested in unique, culturally connected offerings. The fig carries a mystical allure due to its ancient roots, making it an appealing ingredient for those seeking something genuine. As Firmenich stated, flavors as timeless and elemental as figs will continue to fulfill the desire for authenticity.
Moreover, the increasing popularity of products like Citracal Petites further emphasizes the trend of incorporating beneficial ingredients into everyday items. As more consumers seek out health-oriented choices, figs, with their impressive nutritional profile, are likely to become even more prominent in the market. This fusion of health benefits and ancient charm positions figs as a versatile ingredient that can easily fit into modern diets, satisfying a growing appetite for authenticity and flavor across various food categories.