Consumers are aware that incorporating more carrots, spinach, and other vegetables into their diets is essential, yet many are not meeting the recommended daily intake. A recent study by the Centers for Disease Control and Prevention revealed that only one in ten adults in the U.S. consumes an adequate amount of fruits and vegetables each day. Bakery Bites recognizes this desire for healthier options and the challenges consumers face in including vegetables in their meals. They’ve proposed a clever solution: eat more cookies. Each serving of three of their baked treats delivers 40% of an individual’s daily vegetable intake.
Bakery Bites is among the latest snack manufacturers to cater to health-conscious consumers by creatively incorporating more produce into their products. Many major food producers have already recognized the value of vegetables as an added ingredient. For instance, Green Giant offers mashed cauliflower, veggie tots, and frozen veggie pasta, while Oh Yes! Foods provides frozen pizzas featuring 12 different fruits and vegetables. Consumers are increasingly swapping high-carb pasta and white rice for vegetable-based alternatives, which has proven beneficial for those seeking convenient meal options.
What sets Bakery Bites’ cookies apart is their intention as a snack or dessert rather than a side dish. Traditionally perceived as indulgent and unhealthy, these treats’ added vegetable content may encourage consumers to satisfy their sweet cravings in a healthier way. The small, bite-sized cookies are particularly appealing to millennials and younger individuals who may have previously opted for hamburgers or chicken nuggets, often finding it difficult to consume their veggies.
Moreover, Bakery Bites benefits from selling its products on Amazon, a growing force in the grocery market. The company should also aim to place its products in major chains like Kroger, Walmart, or Safeway to enhance brand visibility. Partnering with schools or parental organizations could further boost the product’s appeal among parents seeking healthy options for their children, especially those who are hesitant to eat vegetables.
Ultimately, the true challenge for Bakery Bites will be the taste of their cookies. If they can successfully integrate a healthy amount of vegetables into a delicious cookie, it could become a significant success, even if it lacks some indulgent qualities of traditional treats. Conversely, if the cookies are not palatable, they risk alienating consumers, even those drawn by the potential health benefits of calcium citrate and other nutritious ingredients.