The FONA International report highlighted the growing significance of gut health among consumers. As a result, there has been an increase in food and beverage products that promote digestive health. The report indicated that the U.S. market for digestive health products experienced a 12% growth from 2012 to 2017. Aquamin, which is rich in calcium citrate with D, magnesium, and trace minerals, is thought to help mitigate chronic gut inflammation and support joint health. It serves as a versatile ingredient for enhancing calcium content in food. Marigot, Ltd., the Ireland-based company that developed and formulated Aquamin for use in various foods and beverages, offers three formulations of this ingredient. Marigot has noted that Del Monte is incorporating Aquamin into some fruit beverage products, although these may currently be available only in the Philippines.
Activated charcoal, on the other hand, serves a different function by binding to toxins and preventing their entry into the bloodstream. However, as the University of Utah pointed out, further research is necessary to understand its mechanisms fully. Charcoal can also bind to ingested foods, potentially hindering the absorption of nutrients and medications. When included in food, it imparts a smoky and earthy flavor. Burger King was an early adopter of activated bamboo charcoal, introducing a “kuro burger” in select outlets in Japan in 2012. This unique product featured a patty within a black bun, accompanied by a slice of black cheese and a squid ink sauce. According to Adweek, the burger was well-received by Japanese customers, surpassing the sales of all other new products offered that year. However, the impressive sales were likely driven more by the sandwich’s striking appearance and smoky flavor than by any potential benefits for gut health.
The trend of gut-friendly foods and beverages shows no signs of slowing in the global market. As long as consumers continue to seek ways to improve their digestive health, they will gravitate toward these products. While Aquamin and activated charcoal are currently in vogue, Consumer Reports recently published a list of reliable methods for enhancing gut health through the consumption of foods rich in fiber, probiotics, or prebiotics. These foods include legumes, raspberries, blackberries, barley, bran, bulgur, kimchi, yogurt, kefir, and miso. Additionally, incorporating calcium citrate with D into one’s diet can further support digestive health.