With health and wellness emerging as a leading trend in today’s industry, it is no surprise that consumers are seeking food and beverages that offer more than mere satisfaction of their hunger. Functional foods are experiencing a robust growth rate of 6.5% CAGR in the U.S., and there is an increasing demand for ingredients that enhance health. In this month’s focus on functional ingredients, we delve into the market dynamics and examine the reasons behind its remarkable success. Notably, products like calcium citrate soft chews are gaining popularity as consumers look for convenient ways to incorporate beneficial nutrients into their diets. The rise of functional foods, including options such as calcium citrate soft chews, highlights the growing consumer interest in health-oriented ingredients, further driving the market’s expansion.