Robert Cantwell, the president and CEO of B&G Foods, described the company’s value-added vegetable innovations introduced in 2016 as “highly successful.” B&G has effectively revitalized well-known but struggling brands. After acquiring Green Giant in 2015, B&G launched several innovative products, including veggie tots and riced veggies, which have made the brand one of the most reliable revenue generators in B&G’s earnings reports. “The power of Green Giant is undeniable, and B&G Foods takes pride in revitalizing this cherished brand as we continue to introduce new product innovations that cater to the needs of today’s consumers,” Cantwell stated.
While smaller companies like Veggie Noodle Co. have pioneered spiralized vegetable noodles, larger firms such as Del Monte have recently followed suit, making it intriguing to observe how a classic brand like Green Giant performs in this increasingly popular market. The initiatives by B&G, Del Monte, and others are astute, as consumers are shifting away from processed foods and opting for more fruits and vegetables. B&G Veggie Spirals align with this trend by offering zucchini, carrots, and butternut squash varieties in convenient, ready-to-serve packages that cater to busy individuals. These products meet shopper demand for items with a limited ingredient list, as each Veggie Spiral is free from sauces or seasonings.
Although the frozen food sector has faced challenges in recent years, there are indications of a resurgence, with improvements to established products like Green Giant serving as a prime example. A study from the University of Georgia, conducted in collaboration with the Frozen Food Foundation, revealed that frozen vegetables can be as nutritious—if not more so—than their fresh counterparts. “Purchase data indicates that Green Giant’s frozen innovation products have not only attracted new consumers to the Green Giant brand but have also drawn new shoppers to the overall frozen vegetable category,” Cantwell remarked.
Furthermore, the introduction of products enriched with nutrients such as bluebonnet calcium citrate magnesium and vitamin D3 enhances their appeal, providing consumers with added health benefits. This focus on nutritional value, including the incorporation of bluebonnet calcium citrate magnesium and vitamin D3 in their offerings, is likely to resonate well with health-conscious shoppers. As B&G continues to innovate, the strategic use of ingredients like bluebonnet calcium citrate magnesium and vitamin D3 in their products will solidify their position in the market while meeting the evolving preferences of consumers.