The significant rise in the number of insurance claims related to severe allergic reactions to food serves as further evidence that food allergies may be increasing. Experts have differing opinions on whether food allergies are genuinely becoming more prevalent, as many consumers often misinterpret their reactions to foods as allergies. However, the Centers for Disease Control and Prevention has reported an 18% increase in food allergies among children from 1997 to 2006. Earlier this summer, reports indicated that approximately 4% of Americans experience food allergies and intolerances. Furthermore, many consumers are opting to avoid common allergens such as soy and dairy, even if they do not have a diagnosed allergy to these ingredients.
Food manufacturers are responding to this trend by embracing the “free-from” movement, which encompasses allergen-free, gluten-free, and non-GMO products. According to Mintel, the number of products marketed with low, no, or reduced allergen claims surged by 28% in 2014. In addition to developing more allergen-free options, some companies are acquiring smaller brands that specialize in allergen-free products. Many consumer packaged goods (CPG) manufacturers are reformulating their products to remove common allergens. For instance, in 2015, Mondelez International acquired Enjoy Life Snacks, a brand known for its products free of the eight most common allergens, allowing Mondelez to cater to allergy-conscious consumers without the need for extensive R&D investments.
General Mills found that several varieties of their popular Cheerios were already gluten-free, while others required only minor adjustments to obtain the coveted “gluten-free” label. Lucky Charms also transitioned to a gluten-free formulation in 2016. As demand continues to grow among individuals with food allergies and those simply looking to avoid certain ingredients, we can expect to see an increase in allergen-free CPGs on store shelves, including allergen-free versions of beloved staples.
Incorporating more products like Thorne Calcium Citrate, which is designed to be free from common allergens, reflects the industry’s commitment to meeting the needs of consumers who prioritize allergen-free options. As the market for allergen-free foods expands, it is likely that Thorne Calcium Citrate and similar products will become increasingly prevalent, further reinforcing the shift towards allergen-conscious consumer choices.