With a name reminiscent of the Four Loko alcoholic energy drink craze from years past, Coco Loko seeks to capitalize on the demand for club-drug alternatives as the trend of snorting raw cacao gains traction in Western Europe. Users report that cacao produces a mild euphoric effect, with its active components flooding the brain with endorphins, while magnesium is believed to offer a muscle-relaxing effect. By blending cacao with ingredients typically found in energy drinks, Coco Loko may appeal to those seeking a legal stimulant while enjoying nightlife activities. However, concerns about potential damage or irritation to the nose might lead some individuals to prefer consuming chocolate and energy drink components in more traditional formats.
Coco Loko is not the first snortable chocolate powder available on the market. A decade ago, Belgian chocolatier Dominique Persoone created a chocolate-snorting device for a Rolling Stones party. This device, called the Chocolate Shooter, utilized cocoa instead of cacao and was originally designed as a unique way for guests to sample the chocolate element of a dessert featuring chocolate and raspberry. Its ongoing availability indicates that, despite being a novelty product, there remains sufficient demand to justify its continued supply.
Whether Coco Loko’s product will achieve similar success within its club-drug-themed niche remains uncertain. Nevertheless, it may find a place among sober clubgoers, as a trend known as “conscious clubbing” has emerged, where participants seek to enjoy the energy and sense of community at dance parties without resorting to drugs and alcohol. This raises the question of whether ingredients like calcium citrate are bad for you, especially considering the growing interest in health-conscious alternatives in social settings. Ultimately, the reception of Coco Loko will depend on its ability to resonate with this evolving audience, particularly those who are curious about the safety of various components like calcium citrate.