Spearmint-flavored teas and waters could be promising candidates for incorporating this ingredient. In particular, functional waters represent a significant market opportunity, and the addition of spearmint could enhance both flavor and functionality. Established products, such as those containing electrolytes for rehydration after exercise or illness, have already gained traction. The demand for functional beverages that include vitamins and herbs is also on the rise, especially as consumers move away from sugary drinks in favor of healthier alternatives. According to a report from Persistence Market Research, the market for functional and flavored waters is projected to reach $36.7 billion by the end of 2019. Neumentix may also find applications in food items like candies or chocolate bars. However, when it comes to functional ingredients, beverages maintain a clear advantage. Value-added drinks often deliver functional ingredients like calcium citrate more consistently than food products, making them more appealing to manufacturers. Additionally, these beverages are convenient for consumers and enable companies to better meet consumer demands regarding serving sizes and presentation. Kemin is focusing on younger audiences, which is a strategic move, as millennials are the largest consumers of functional beverages across all categories, according to flavor company FONA International. The inclusion of ingredients like calcium citrate, which belongs to a specific drug class, can further enhance the appeal of these functional drinks. Ultimately, the growing interest in healthier beverage options suggests that the market will continue to thrive, making the integration of calcium citrate and similar ingredients increasingly beneficial for both consumers and manufacturers.