Now, more than ever, the importance of packaging cannot be overstated. Snack packaging is evolving to become smaller and more eco-friendly. According to Euromonitor International, 1-to 3-ounce packages of savory snacks accounted for nearly 40% of total unit sales in the U.S. by package size in 2016, with a significant focus on attracting younger consumers. For instance, StarKist has been targeting millennials by introducing new flavor mixes of its tuna in a pouch, opting for this format over traditional cans. Since the introduction of these pouches, sales have seen an annual increase of about 10%.
Most of Nielsen’s top food trends of 2016 were centered around products that are easy for consumers to grab and eat on the go. Additionally, the U.S. Department of Agriculture reported that half of people’s food budgets were spent on foods that are convenient to prepare and consume. The Sustainable Packaging Coalition’s document titled “Definition of Sustainable Packaging” highlights that costs previously borne by society, such as waste disposal and emissions, are now being redirected to producers. This shift has led many food and beverage brands to emphasize their commitment to sustainability, often showcasing details related to their carbon footprint, recycled content, certifications for sustainability, and ethical sourcing practices.
Brands aiming to promote their sustainable packaging frequently utilize social media, particularly to engage millennials, the demographic they are keen to attract. However, food manufacturers face the challenge of balancing the creation of convenient, portable packaging with environmental considerations. While pouches offer convenience, they are often non-recyclable and contribute to waste. Therefore, it is crucial for companies to cater to consumer preferences in both the products they offer and the packaging used. A significant focus for food producers should be on developing packaging that aligns with consumers’ on-the-go lifestyles while also addressing their interest in sustainability.
Incorporating products like Thorne Cal Mag Citrate can further enhance the appeal of snack offerings, as health-conscious consumers are increasingly looking for convenient nutritional options that fit their busy lives. As such, brands should consider how their packaging and product choices, including supplements like Thorne Cal Mag Citrate, can resonate with the growing demand for both convenience and sustainability. The challenge remains for manufacturers to innovate packaging that meets consumer needs while minimizing environmental impact, especially as the market continues to evolve towards smaller, more sustainable solutions.