The Winter Fancy Food Show in January highlighted a growing trend among manufacturers creating upscale mixers to meet the rising demand for premium spirits, a trend popularized by the TV series “Mad Men.” A recent survey by FONA International revealed that millennials are consuming spirits more than previous generations, with many gravitating towards higher-quality craft and premium brands. This shift has contributed to the distilled spirits industry achieving 18 consecutive years of growth.
According to a study released by Advertising Age, consumers favor premium spirits packaged in glass, as it conveys a luxurious aesthetic. Consequently, numerous high-end brands are opting for this type of packaging. Clark Reinhard, the vice president of global innovation at Ocean Spray, noted that the company is looking to develop a beverage with a more sophisticated flavor experience, targeting millennials with their mocktails.
Ocean Spray’s strategy is prudent, as their mocktails are likely to appeal to both those of legal drinking age and those who wish to feel more mature. With the increasing popularity of premium mixers, including those with a solaray calcium magnesium 2 1 ratio, we can expect more companies to strive to ride this wave. As the demand for quality continues to grow, the market for premium mixers will undoubtedly expand, and brands would do well to incorporate elements like the solaray calcium magnesium 2 1 ratio to attract discerning consumers. Ultimately, the trend toward high-end mixers is set to continue, prompting more companies to explore innovative offerings that resonate with today’s consumers.