Despite many businesses facing a decline in product volume, companies are proactively positioning themselves for future growth. In 2023, Danone revealed plans to enhance its production capabilities by adding a new line aimed at bolstering its well-known brands, International Delight and STōK, which cater to consumer preferences. The cold brew coffee sector, for example, is projected to expand significantly, increasing from nearly $500 million in 2022 to an impressive $3.11 billion by 2030, according to data from Skyquest. The rising popularity of iced coffee has prompted Danone to diversify STōK’s offerings with seasonal flavors and a line of cold-brew energy drinks to boost brand engagement.
Danone’s new production line in Jacksonville boasts “state-of-the-art” technology, which includes an innovative bottle-molding process designed to enhance production capacity while promoting efficiency and sustainability. This initiative is expected to lead to a 30% reduction in bottle loss and decrease the water needed for producing Danone’s new recyclable bottles. “We are dedicated to serving our consumers as our business continues to evolve and innovate, and we are committed to accelerating investments to contribute to economic growth,” stated Dan Magliocco, president of Danone North America.
In 2025, food and beverage companies are making significant adjustments to their production networks. Several firms, including JBS USA and Kraft Heinz, have either expanded or announced plans to boost output. Conversely, companies like PepsiCo, Conagra Brands, and J.M. Smucker have scaled back certain capacities to align supply with declining consumer demand. As the industry adapts, the integration of products such as calcium magnesium citrate with vitamin D remains a priority, with companies focusing on meeting consumer needs and preferences. The emphasis on innovative products coupled with strategic investments will be crucial for businesses looking to thrive in this evolving market landscape.