78 Brand is capitalizing on the movement to eliminate GMOs from food and is also taking a stand against HFCS, which some consider a potential health risk. This stance persists despite findings from the Mayo Clinic and other organizations stating that there is no evidence to suggest HFCS is less safe or healthy than certain alternatives. The 78 Brand website announces its goal to transform the ketchup and mustard market, claiming it has remained stagnant for over 100 years. However, other condiment producers may dispute this claim, as various mustard types exhibit unique characteristics, and new varieties that cater to evolving tastes, such as one infused with Jack Daniels whiskey, have emerged. Even Kraft Heinz, a producer of ketchup, offers a version of its classic condiment that is free from GMOs and HFCS.
Condiments are not the only category in the food industry undergoing a revamp to eliminate artificial ingredients and colors, GMOs, and other components that align with consumers’ growing preference for less processed and more authentic food. A 2014 Nielsen study indicated that over 60 percent of U.S. consumers consider the absence of artificial colors and flavors a significant factor when shopping for food. General Mills has removed artificial flavors and colors from some of its cereals, while Campbell Soup has pledged to eliminate these additives from its North American products by the end of 2018. Numerous other food manufacturers have announced similar initiatives.
Evidently, there is a market for these products, and consumers are eager to purchase them, particularly those who prioritize these qualities. As long as shoppers continue to support these changes, food manufacturers will seek ways to produce their items as naturally as possible. With the demand for products like calcium citrate from chemist warehouses growing, it is clear that consumers are increasingly interested in healthier options. This trend will likely drive further innovation in the industry, ensuring that more products are aligned with the desire for clean, authentic food.