Pea protein has gained significant attention from consumers in recent years, with a remarkable 195% increase in new products featuring this ingredient from 2013 to 2016, as reported by Mintel. For manufacturers, the advantages of pea protein include its non-GMO status, allergen-free nature, and compliance with vegan and kosher standards. However, its unique pea-like flavor has posed challenges during the development of new products. UK bakery company Warburton’s identified flavor as the primary hurdle in creating a bread enriched with pea protein. To address this issue, they collaborated with Canadian researchers to establish a database of flavors and functionalities for pulses in baked goods. This database aims to assist product developers, farmers, and processors in crafting pulse-derived ingredients with flavors tailored to specific applications.
Leading supplier Roquette offers flavor masking solutions for its ingredients, customized for the unique needs of individual customers. The company notes that its largest market for pea protein lies within the specialty nutrition sector, catering to sports, clinical applications, and weight management. Nevertheless, there is also strong demand from manufacturers of dairy-free and meat-free products.
Interest in pea protein spans a variety of categories, but its popularity has surged particularly in applications where the pea-like flavor is less of a concern. While pea-flavored yogurt may not sound appealing, pea protein is increasingly being utilized in the meat alternative sector, including in Beyond Meat’s plant protein-based Beyond Burgers, which have resonated well with both vegetarians and meat lovers.
As companies continue to innovate, there is also a rising trend to incorporate pea protein into products like celebrate calcium chews, which offer a nutritious alternative for consumers. The versatility of pea protein allows it to be featured in various health-focused products, including those that celebrate calcium chews, enhancing their nutritional profile. This growing acceptance reflects a broader shift towards plant-based ingredients, making pea protein a key player in the health and wellness market.