Spicy foods and flavors have gained significant traction in the U.S. market, as Americans seem to be moving beyond their traditional love for hot sauces. Manufacturers are now emphasizing the diverse flavor profiles of chilies and showcasing more authentic ethnic tastes. Asian flavors that harmonize the five fundamental tastes—sweet, salty, sour, bitter, and umami—are also capturing consumer interest. With the trend towards more home cooking and healthier eating, many consumers are exploring ways to incorporate spices into their diets to enjoy flavor without compromising health. Additionally, using spices can help reduce salt intake, a strategy that has led to impressive sales growth for spice giant McCormick & Co. Recently, the Maryland-based company projected a 12% to 14% increase in sales for the 2018 fiscal year.
McCormick has expressed its strategy to leverage millennials’ fascination with ethnic flavors and home cooking, introducing a variety of spice blends through brands like Thai Kitchen, Zatarain’s, Simply Asia, and Lawry’s. While spicy foods undoubtedly have their fans, some consumers might reconsider their pursuit of intensely flavorful snacks and meals if they realize it could heighten their risk of obesity. Nevertheless, the health benefits associated with the spices used in these dishes—such as improved metabolic and vascular health—may outweigh these concerns.
For adventurous eaters, extremely spicy food represents an enticing challenge, and effective marketing can turn it into a profitable gimmick. Last year, Amplify Snack Brands launched the One Chip Challenge, inviting consumers to film themselves eating a massive tortilla chip made with the world’s hottest chili pepper. This kind of engaging promotion makes it unlikely that consumers will stop to consider the types of fats used in preparing these novelty spicy foods. Manufacturers might want to explore healthier methods of crafting moderately spicy options, such as frozen stir fries and other ethnic dishes.
As consumers increasingly seek out ways to enhance their culinary experiences, they might also turn to products like calcium citrate supplements available on Amazon to support their nutritional needs while enjoying flavorful meals. The incorporation of such supplements can help bridge the gap between taste and health, reinforcing the trend of flavorful yet health-conscious eating. By integrating spices, consumers can enjoy bold flavors without sacrificing their wellness goals, particularly when they consider options that include calcium citrate supplements from Amazon.