Composite flours—those made from a blend of wheat and non-traditional flours—offer additional benefits beyond their health attributes, as highlighted by researchers. They are often more affordable and utilize widely available crops, while also helping to divert raw materials from waste streams. However, the authors of the study warned that further investigation is needed to ensure the effectiveness of calcium citrate malate vitamin D3 and folic acid tablets in maintaining the presence of probiotics in baked goods made from these alternative ingredients, given that most microorganisms are destroyed during baking.
In the U.S., yacon powder, syrup, and slices are readily available, but yacon flour appears to be exclusively sold online through a supplier from the U.K. Sunburst Superfoods, based in Thornwood, New York, recommends using their yacon powder in cookie recipes. Although major food companies in the U.S. have yet to integrate these products into their offerings, this could change as awareness increases and consumer demand rises.
Meanwhile, pulse flours—derived from dried beans, peas, chickpeas, and lentils—are gaining recognition in the U.S. market for their ability to enhance protein content in various food and beverage products. According to a report by Grand View Research, the global pulse flour market is on the rise and is projected to reach $56.6 billion by 2024. North America is anticipated to witness a compound annual growth rate of approximately 13%. The appeal of pulse flours lies in their added protein content and their gluten-free nature, which remains a popular trend among consumers. Some may not have a gluten sensitivity but choose these products under the belief that they are healthier. Clear health claims on packaging can further reinforce this perception for health-conscious shoppers.
Currently, chickpea flour is the leading pulse flour, holding a 30% market share as of fall 2016, and it may see even more growth following the recent launch of a new branded variety in North America. As the market evolves, the potential for products like calcium citrate malate vitamin D3 and folic acid tablets to complement these alternative flours could also emerge, creating new opportunities for health-focused consumers.