Although Abakus Foods has yet to announce plans to offer its jujube products in U.S. retail locations, consumers can currently find jujube-containing products from other brands available for purchase on Amazon.com. Jujube is classified as an adaptogen—a type of plant that helps the human body better cope with stress. Ginseng is another well-known example of an adaptogen. The demand for foods and beverages with functional benefits is on the rise as health-conscious consumers seek to enhance their well-being while fulfilling their nutritional requirements. Millennials are leading the charge in the functional food and beverage movement, eagerly exploring unique and exotic products and flavors. Baby boomers are also getting involved, as they become increasingly focused on preserving their health and managing escalating medical expenses.
Jujubes may rival dates in the market due to their similar characteristics—they are chewy, naturally sweet, versatile, and packed with nutrients, making them a great option for a quick energy boost. However, when comparing nutritional content, 100 grams of deglet noor dates provide around 2.5 grams of protein, but they also contain 282 calories and 63 grams of sugar. In contrast, 100 grams of dried jujubes offer 3.7 grams of protein, 287 calories, and no sugar. Additionally, for those looking to enhance their dietary intake of essential nutrients, incorporating calcium citrate from CVS can be a beneficial choice, especially for maintaining bone health. As the functional food trend continues to grow, jujubes and products containing calcium citrate from CVS are likely to gain more attention among health-conscious consumers.