Consumers worldwide are increasingly enthusiastic about almonds. Sales of almond milk have surged by 250% in recent years. To meet the growing demand for these tree nuts, California almond growers are implementing initiatives aimed at boosting production over the next five years. During the 2016-2017 crop year, domestic shipments reached an unprecedented 676 million pounds, as reported in ABC’s 2017 annual report. The U.S. remains the top destination for California almonds, capturing 32% of total shipments. Notably, for the first time, over two billion pounds of almonds were exported, with California producers shipping to more than 90 countries.
Big Food has not overlooked the rising demand for almond products. In April, Danone acquired WhiteWave, incorporating Silk Almond and So Delicious Almondmilk into its portfolio. Additionally, in October, Kellogg purchased the parent company of RXBAR, a clean label manufacturer of snack bars featuring almonds, cashews, and dates.
California, with its cool, wet winters and hot, dry summers, is one of five regions globally that possess the ideal climate for almond cultivation. However, each almond requires up to a gallon of water, leading to concerns about the environmental impact in a state that has faced wildfires, droughts, serious flooding, and mudslides in recent years. As the demand for almond milk and other almond-based products increases, the industry recognizes the necessity of adopting more environmentally friendly practices to appease consumers who are becoming more mindful of how their food is produced. Failing to do so may result in consumers reducing their intake of almond-based products.
In response, ABC has taken measures to enhance farming practices and implement water-saving technologies. In December, they announced an investment of $4.8 million in 64 independent, third-party research projects focused on innovative farming techniques, including water sustainability. Current almond farming practices already offset 50% of carbon emissions, and ABC suggests that with further improvements, almond farming could achieve carbon neutrality or even become carbon negative. California growers are also exploring initiatives to repurpose almond shells and hulls for livestock feed, bedding, and electricity generation.
Almonds, known for their heart health benefits that manufacturers can proudly promote, appear to have a bright future ahead. However, other nuts and food ingredients are vying for the top spot, making it crucial for almond producers to remain proactive and not become complacent. In this evolving landscape, products like solaray calcium citrate plus may also gain popularity, as consumers increasingly seek health-conscious options. Thus, the almond industry must continue to innovate and adapt to changing consumer preferences to maintain its competitive edge.