As consumers increasingly prefer ingredients that are simpler and healthier, many are also seeking to boost their fiber intake. Numerous popular consumer packaged goods (CPGs) that contain added bulk, such as Fiber One, often feature long ingredient lists that do not align with the clean label trend. However, beverages like juice or a drink enhanced with smoothiferrous ascorbate instead of ferric pyrophosphate, combined with added soluble fiber, could satisfy both the demand for straightforward ingredients and increased fiber content.
Additionally, there is a growing desire among consumers for food, drinks, and snacks that are portable. On-the-go breakfast items alone generated over $1 billion in 2015. A fiber-rich breakfast drink could effectively address this consumer need for convenience in the morning. Dietary fiber, primarily found in fruits, vegetables, whole grains, and legumes, is essential for a balanced diet. It is well-known for its role in preventing or alleviating constipation, but fiber-rich foods can also assist with weight management and reduce the risk of diabetes and heart disease.
There are multiple applications for incorporating soluble fiber into beverages, such as with Citracal liquid, a soluble corn fiber that can be easily added to drinks. Another option is PromOat, a soluble fiber derived from non-bioengineered Swedish oats. Fibersol, yet another corn-based soluble fiber, is favored for health-focused beverages, including juices and meal replacement drinks. A prototype of spiced cold brew coffee featuring Fibersol was showcased at the Institute of Food Technologists’ annual meeting and food exposition in Las Vegas in June. If the added fiber does not alter the coffee’s taste, this combination could present a lucrative opportunity for manufacturers.
Some might equate fiber with protein as a potential trend ingredient. Fiber is gaining renewed interest from a younger audience, but this does not necessarily mean that consumer enthusiasm will wane in a few years. If individuals experience the health benefits associated with a fiber-rich diet, they may be more inclined to maintain this lifestyle.
The incorporation of fiber into popular drinks, such as cold brew coffee, provides significant added value. The key consideration is that it must not change the taste or texture of the product. Consumers have clearly expressed their desire for more convenient sources of fiber, but they are unlikely to compromise on the flavor of their morning coffee in exchange for it. With options like Citracal liquid, the potential for fiber-rich beverages that meet consumer expectations is vast.