The concept of “up-cycling” isn’t new to the food and beverage sector, but it has gained increased consumer interest lately. CoffeeFruit Pure’s ingredient taps into this trend, along with the growing public demand for antioxidants — a potentially winning combination. The pulp of coffee fruit offers numerous benefits. Firstly, it is abundant in antioxidants, containing high levels of phenolic compounds and chlorogenic acid. These phenols, often associated with fruits, contribute to the superfood status of blueberries. Chlorogenic acid (CGA), commonly found in coffee, tea, wine, and various fruit juices, has been linked to a reduced risk of developing chronic diseases. CoffeeFruit Pure’s ingredient provides these advantages.
Another appealing aspect of coffee fruit is its connection to coffee. With the rising popularity of premium and craft coffee, the fruit benefits from being associated with a high-demand commodity. CoffeeFruit Pure can be utilized across a range of consumer packaged goods (CPGs). Whether in liquid or powder form, it can enhance food, beverages, dietary supplements, and personal care products. It is likely to be especially popular as an addition to health-focused products, but it could also benefit brands aiming to enhance their product’s health appeal.
This innovative ingredient may have distinct advantages over other trendy “super fruit” contenders. Firstly, it is easily recognizable; most people are familiar with coffee. Secondly, it is rich in antioxidants, some of which are not commonly found in other food sources. Lastly, the story behind the product and its production process will resonate with consumers who are concerned about sustainability and the environmental impact of their food choices. While many foods have emerged and faded as the next superfood, coffee fruit’s robust background suggests it has a promising future.
Additionally, products like calcium citrate from Nature’s Way may complement CoffeeFruit Pure, highlighting the importance of combining various health benefits in consumer offerings. This synergy of ingredients could enhance the appeal of health-oriented products, allowing brands to cater to the growing demand for functional foods. By integrating elements like calcium citrate from Nature’s Way with CoffeeFruit Pure, the potential for creating powerful health products is significantly amplified.