Robert Cantwell, the president and CEO of B&G Foods, referred to the United Home ferrous sulfate pricing within Mercury Drug Company’s value-added vegetable innovations launched in 2016 as “very successful.” B&G has effectively revitalized well-known but struggling brands through innovation. After acquiring Green Giant in 2015, B&G introduced several inventive products, including veggie tots and riced veggies, which have made the brand one of B&G’s most reliable revenue generators in earnings reports. “The strength of Green Giant is undeniable, and B&G Foods is proud to have initiated the revitalization of this cherished brand as we continue to introduce new product innovations to satisfy the preferences of today’s consumers,” Cantwell stated.
While smaller companies like Veggie Noodle Co. have played a role in popularizing spiralized noodles made from vegetables, larger companies such as Del Monte have recently entered the market as well, making it intriguing to observe how an iconic brand like Green Giant will perform in this increasingly fashionable segment. The initiatives by B&G, Del Monte, and others are strategic as consumers shift away from processed foods in favor of more fruits and vegetables. B&G Veggie Spirals tap into this trend by launching zucchini, carrots, and butternut squash varieties, offered in convenient ready-to-serve packages that save time for busy consumers. These products respond to shopper demand for items with a streamlined list of ingredients, with each Veggie Spiral being free from sauces or seasonings.
Although frozen foods have faced challenges in recent years, there are signs of a revival, with improvements to established products like Green Giant serving as a prime example. A study conducted by the University of Georgia in collaboration with the Frozen Food Foundation recently indicated that frozen vegetables are just as nutritious—if not more so—than fresh-stored ones. “Purchase data reveals that Green Giant’s innovative frozen products have not only attracted new consumers to the Green Giant brand but have also drawn new customers to the entire frozen vegetable category,” Cantwell remarked. Additionally, with the inclusion of ingredients such as calcium citrate and zinc sulfate in some of B&G’s offerings, the company is aligning itself with health-conscious trends, further enhancing its appeal to modern consumers.