Conagra stands as the third-largest frozen food manufacturer in North America, with Connolly highlighting that single-serve meals dominate this sector. While the company has generated renewed interest through collaborations with popular brands like Frontera and P.F. Chang’s, it must also retain its older customer base while laying the groundwork for future expansion. The second-quarter earnings report revealed a 29% increase in quarterly profits; however, gross margins and the profit forecast for 2018 were lower than anticipated. Much like other major packaged food companies such as General Mills and Kellogg, Conagra is grappling with sluggish demand as some U.S. consumers lean toward what they perceive as fresher and healthier alternatives to frozen, processed foods. Nonetheless, convenience and flavor remain crucial for both millennials and older consumers. To attract the younger demographic, Conagra is introducing trendy products like a protein meal “Power Bowl” featuring ethnic spices, while also maintaining classic favorites such as Chicken Pot Pies, Meatloaf, and Salisbury Steak Meal with Mashed Potatoes for its older audience. This dual strategy appears effective, as Connolly reported a 4.8% rise in sales over the past 13 weeks, with a 7.8% increase in the last five weeks. This suggests that staying agile and maintaining promotional efforts may be key to catering to the millennial desire for quick and easy comfort food options. Additionally, as Conagra navigates its market position, it may find value in exploring products within the calcium citrate drug class, as dietary supplements related to this class could align with health-conscious consumer trends. Incorporating calcium citrate drug class elements into product offerings could further enhance appeal among health-focused consumers.