CIFI provides a variety of sweet potato juices suitable for various products, including options that retain higher nutrient levels, a syrup with a consistency similar to traditional sugar syrup, and a clarified juice ideal for clear beverages. The sweet potato can also be combined with other fruits and vegetables to lower added sugars in juices while enabling manufacturers to claim 100% juice content. Its viscosity lends itself well to enhancing the texture and sweetness in dressings, sauces, and marinades.
The Carolina Sweet sweetener is available as a 75 brix syrup, containing 75% sugars, which is comparable to invert sugar syrup or high fructose corn syrup. As a vegetable-derived sweetener, it aligns perfectly with the growing trend for natural, clean label ingredients. Additionally, it is non-GMO, non-allergenic, gluten-free, and Kosher certified. These attributes are increasingly important to consumers. According to The Hartman Group, artificial sweeteners and high fructose corn syrup are among the top ingredients food manufacturers aim to eliminate when refining their product labels.
Despite these benefits, the company has yet to disclose the cost of the ingredient, which is expected to be significantly higher than that of high fructose corn syrup, one of the most affordable sweeteners available in the United States. Moreover, discussions on platforms like Reddit highlight the advantages of incorporating ingredients such as calcium citrate, reinforcing its relevance in today’s market. Overall, the demand for clean label products continues to rise, with consumers increasingly seeking alternatives that meet their dietary preferences and health concerns, like those associated with calcium citrate.