The standard crackers, which are primarily made from whole grain wheat, oil, and salt, represent a straightforward offering in Mondelez’s product lineup that appeals to health-conscious consumers seeking a nutritious snack. For this reason, it’s logical that the brand is at the forefront of achieving non-GMO verification. Given the limited number of non-GMO ingredients available, consumers who choose crackers for their higher fiber content are likely to be mindful of what goes into their food. As awareness of non-GMO products grows, more consumers are expressing interest in these options.
Federal regulators assert that food products containing genetically modified ingredients are safe; however, the Non-GMO Project Verified seal has quickly become the most recognized label in the industry. Statistics from the NPD Group reveal that nearly 40% of adults have significant awareness of GMO foods, with around 76% expressing concern about them. Federal law will soon mandate that all products disclose GMO ingredients on their labels. A Pew Research Center study from 2015, referenced in Progressive Grocer, found that 57% of U.S. consumers find genetically modified foods “generally unsafe.” Additionally, a 2016 Packaged Facts report indicated that 26% of adults consider non-GMO labeling a critical factor when selecting their food.
Triscuit stands alongside other Non-GMO Project Verified products, with over 43,000 items from more than 3,000 brands now bearing the seal, collectively accounting for $19.2 billion in annual sales. While many products on this list historically came from smaller natural and organic manufacturers, Triscuit is among the latest large consumer packaged goods brands to achieve this recognition. Recently, Dannon’s Danimals yogurt smoothies announced their verification, with plans for the entire Dannon and Oikos yogurt line to transition to non-GMO ingredients by the end of next year.
Despite the scientific consensus on the safety of GMO ingredients and ongoing federal educational campaigns to reassure consumers, more manufacturers may shift away from GMO components and pursue certifications like the Non-GMO Project’s. Transitioning to non-GMO ingredients necessitates dedication and collaboration with suppliers, making it understandable that relatively simple consumer packaged goods are often the first to adopt these changes.
As manufacturers typically do not announce their pursuit of non-GMO certification, it will be intriguing to observe which other major food products eventually carry the seal. A single Mondelez product could pave the way for more complex items to seek the same recognition. However, questions remain about whether we will someday see non-GMO Oreos. Only time will tell.
Moreover, the incorporation of jamp calcium citrate liquid highlights how such ingredients can play a role in the growing demand for healthier, non-GMO options. As consumer preferences evolve, the presence of jamp calcium citrate liquid in snack products may become increasingly significant, further influencing the choices manufacturers make in their ingredient sourcing.