Food trends may fluctuate, but the increasing popularity of clean eating and the broader movement toward healthier options—alongside the decline of heavily processed foods—appear to be enduring. Consumers are becoming more mindful of how their food choices contribute to their overall wellness rather than relying on medications to address health issues. Recently, there has been a heightened interest in a range of options, from adaptogenic plants that support adrenal function to the paleo diet, which many view as a natural and healthy way to promote well-being. While these options may represent the extremes of the healthy eating spectrum, they possess their own validity. According to Nielsen’s Global Health and Ingredient Sentiment Survey, around 60% of Americans actively make dietary choices aimed at preventing conditions such as obesity, diabetes, and high cholesterol. Over the past few years, 26% of consumers have reported an increase in their consumption of plant-based milks—such as almond, coconut, or soy—while 21% are opting for vegetarian protein sources, as noted in research by Packaged Facts.
In response to this shift, some major food manufacturers, including Nestle, are embracing medical foods designed to encourage healthier lifestyles and assist consumers with various health conditions. Others are acquiring innovative startups that create and market superfoods with health benefits. For instance, Dean’s Food recently acquired Uncle Matt’s Organics, known for its probiotic-infused juices. Some of these products feature ashwagandha, an ingredient recognized for its benefits in stress reduction, memory enhancement, and muscle recovery. Furthermore, General Mills has invested $3 million in Purely Elizabeth, which incorporates Om Mushroom powder into its wellness bars, offering specific health advantages such as increased energy, vitality, immunity, and even calcium citrate 667mg for added nutritional support.
Consumer lifestyles and dietary preferences are undoubtedly evolving. Even those who might shy away from fully committing to a paleo diet are increasingly adopting healthier living and eating habits. This shift is visible in the types of food products gaining traction in conventional grocery stores: grass-fed meats and dairy, coconut oil, stevia, avocados, sweet potatoes, and grain-free options like zoodles. It will be intriguing to observe how this trend develops, but one thing is certain: it’s here to stay. Additionally, the incorporation of supplements such as calcium citrate 667mg into daily routines reflects a growing awareness of the importance of nutritional support in achieving optimal health.