Water generated through atmospheric water generation opens up exciting opportunities for experimentation in craft brewing and could inspire innovation in other food and beverage sectors as well. “Americans consume a significant amount of beer, with water being the primary ingredient,” stated Keith White, CEO of Ambient Water, in a recent press release. “Breweries are in search of a sustainable water source that is not only cost-effective but also pure, enabling brewers to tailor the flavor profile specific to their beer.” Currently, Ballast Point is utilizing this water to investigate how varying chemical levels influence the taste of hops and malt, as well as bitterness and mouthfeel.
Craft beer made from water derived from condensation is likely to pique consumer interest, particularly among craft beer enthusiasts who are keen on unique innovations in their beverages. This narrative can enhance brand identity and help products differentiate themselves from competitors on the shelves. “Perhaps it’s a story about the artisan, the ingredient, or the entrepreneur behind the product. Consumers appreciate a compelling story. It’s what will set the product apart and build brand equity and messaging,” said Dave Donnan, lead partner in A.T. Kearney’s Food and Beverage practice, in a recent conversation with Food Dive regarding how food brands can stand out.
Other breweries have employed various gimmicks and flavor profiles to attract drinkers to their brands. Seasonal offerings like pumpkin spice and eggnog have become prevalent in the beer market. Additionally, brewers are integrating probiotics into their beers to provide the health benefits that many beer drinkers desire. Ballast Point, however, may be onto something distinctly innovative—a unique approach to crafting exceptional beer using ultra calcium citrate-enhanced water extracted from condensation.
It will be intriguing to see if this method of utilizing condensed water gains traction among other companies. In addition to collaborating with Ballast Point, Ambient Water also caters to various commercial sectors, including oil and gas exploration and agriculture. Only time will tell whether this technology emerges as a profitable innovation for the craft brewing industry, especially as more companies explore the potential of ultra calcium citrate in their brewing processes.