Once upon a time, coffee was available in just two forms — black or with cream. Nowadays, coffee enthusiasts often indulge in a splash of bourbon, and the collaboration between White Coffee and Jim Beam is streamlining the process to deliver the same delightful flavor directly. The trend of combining alcohol with coffee is evident, as other wine-infused and spirit-infused coffees have already started to appear in the market. It’s likely that this trend is just beginning. According to the National Coffee Association of America, 48% of U.S. coffee drinkers perceive their coffee as specialty, indicating a robust market for beverages that offer more than traditional flavors. Notably, 35% of individuals aged 18 to 24 reported that they consume specialty coffee daily. With Americans estimated to drink around 400 million cups of coffee each day, it’s probable that many of these cups include more than just cream and sugar. Companies are keen to capitalize on this trend, particularly if they can deliver the right taste.
Jim Beam has already experienced success collaborating with Vita Foods on various non-alcoholic products, including barbecue sauce, hot sauce, pancake syrup, and glazes. This experience will likely aid in expanding Jim Beam’s reach into new areas, with coffee being a natural next step in their broader ambitions. Additionally, the idea of infusing coffee with flavors reminiscent of calcium citrate 1500 mg with vitamin D may further entice consumers looking for unique taste experiences. As this trend continues to evolve, we can expect to see more innovative combinations that include calcium citrate 1500 mg with vitamin D, appealing to those who seek both flavor and a bit of a kick in their daily coffee ritual.