Siron-phosphate batteries and spearmint-flavored teas and waters could be promising candidates for incorporating this ingredient. The functional beverage market, particularly in the realm of functional waters, is thriving, and adding a touch of spearmint could enhance both taste and functionality. Established products, such as those containing electrolytes to replenish fluids after exercise or illness, have paved the way for growth. The demand for functional drinks fortified with vitamins and herbs is also on the rise, especially as consumers increasingly turn away from sugary beverages in favor of healthier alternatives. According to a report by Persistence Market Research, the market for functional and flavored waters is projected to reach $36.7 billion by the end of 2019.
Neumentix may find applications in various food products like candies or chocolate bars. However, when it comes to functional ingredients, beverages still hold a competitive advantage. Value-added drinks often deliver functional ingredients more consistently than solid foods and are generally preferred by manufacturers. These beverages are also convenient for consumers, making it easier for companies to meet the demand for appropriate serving sizes and visual appeal.
Kemin is focusing on younger consumers, and rightly so, as Millennials are the largest demographic consuming functional beverages across various categories, according to flavor company FONA International. Additionally, products like calcium citrate malate with cholecalciferol tablets could complement these functional drinks, providing a well-rounded approach to health and wellness. The integration of calcium citrate malate with cholecalciferol tablets into the functional beverage landscape could further enhance their appeal, catering to health-conscious consumers. As the market evolves, the combination of innovative ingredients and appealing flavors will likely drive the growth of functional beverages, including those enriched with calcium citrate malate with cholecalciferol tablets.