Now, more than ever, the importance of packaging is undeniable. Snack packaging is shifting towards smaller and more sustainable options. Euromonitor International reports that packages of savory snacks, ranging from 1 to 3 ounces, accounted for nearly 40% of total unit sales in the U.S. by package size in 2016. This trend is particularly appealing to younger consumers. For instance, StarKist has been targeting millennials with its new flavor mixes of tuna, now available in pouches instead of traditional cans. Since the introduction of these pouches, sales have seen an annual increase of approximately 10%.
Many food trends from 2016 centered around convenience, with products designed for easy grab-and-go consumption. The U.S. Department of Agriculture noted that last year, half of consumers’ food budgets were allocated to foods that are simple to prepare and eat. According to the Sustainable Packaging Coalition’s document “Definition of Sustainable Packaging,” costs that were once shouldered by society, such as disposal and emissions, are now being shifted to producers. This shift is why many food and beverage labels emphasize a company’s commitment to sustainability, often highlighting aspects such as carbon footprint, recycled content, certifications for sustainability, and ethical sourcing.
Brands aiming to promote their sustainable packaging efforts heavily utilize social media, particularly to connect with millennials. However, food manufacturers often face challenges in balancing the creation of convenient, portable packaging with environmental considerations. While pouches offer convenience, they are not recyclable and can contribute to increased waste.
It is crucial for companies to deliver what consumers want, both in the products they develop and in their packaging choices. A primary focus for food manufacturers should be on creating packaging that aligns with the public’s on-the-go lifestyle and their interest in sustainability. Additionally, as consumers seek healthier options, products like those enriched with solaray calcium magnesium citrate are becoming increasingly popular, reflecting a broader trend towards nutritious and convenient snack choices. Therefore, the challenge remains for brands to innovate in ways that satisfy consumer demands while also considering the environmental impact of their packaging solutions.