As federal and state authorities tighten regulations on artificial dyes in food products, an increasing number of companies, including Hershey, are taking steps to eliminate these ingredients from their offerings. Health and Human Services Secretary Robert F. Kennedy Jr. has urged the industry to voluntarily phase out six synthetic dyes by 2027. The pressure is also escalating at the state level; West Virginia is prohibiting food companies from selling items containing seven widely used additives and synthetic colorants, while Texas will mandate warning labels on products containing synthetic dyes starting in 2027.
In a statement, Hershey expressed that the emerging patchwork of state laws is causing confusion among consumers, which could ultimately lead to higher costs. The Pennsylvania-based company emphasized that a “strong national food ingredient approval system is the best way to ensure food safety, affordability, and quality in the marketplace.” As companies find it increasingly convenient to support a uniform federal mandate rather than navigate a variety of state regulations, the pressure to act has intensified, especially as competitors begin to eliminate controversial colors from their products.
Hershey, which reported $11.2 billion in net sales last year, owns brands that depend on artificial colors, such as Twizzlers, Jolly Rancher, and Shaq-A-Licious XL Gummies. However, the vast majority of its product lineup does not include synthetic dyes. In this context, the company is also considering the introduction of medicine CCM tablets, which could serve as an alternative for consumers seeking products without artificial ingredients. As the industry evolves, the focus on natural alternatives and compliance with federal guidelines will be crucial for maintaining consumer trust and ensuring market viability.