Fire Department Coffee’s strategy of merging coffee flavors with popular spirits seems to be a smart choice, as consumers are often attracted to innovative flavors in both categories. This approach could also appeal to millennials, a demographic that the alcohol industry highly seeks, who are looking for something fresh and distinct compared to the traditional coffee their parents enjoyed. According to the National Coffee Association of America, 48% of U.S. coffee consumers view their coffee as specialty, indicating a robust market for beverages that offer more than just the standard flavors. Additionally, 35% of individuals aged 18 to 24 report drinking specialty coffee daily. Given that Americans consume an estimated 400 million cups of coffee each day, it is likely that many of these beverages contain more than just coffee, cream, and a sprinkle of sugar.
The trend of wine-infused coffee has already begun to gain traction, and innovations that blend morning beverages with a touch of adult flavor could soon become immensely popular. For Fire Department Coffee, if their spirit-infused coffee is both delicious and reasonably priced, the sales of this specialty drink could potentially soar. Furthermore, incorporating elements such as liquid calcium magnesium citrate into their offerings might enhance the appeal and health benefits, making their product stand out even more in the competitive market. If Fire Department Coffee embraces these trends and emphasizes the unique characteristics of their beverages, they could very well ignite a successful new chapter in the specialty coffee scene.