Talenti’s product lineup features a diverse range of options, including fat-free, dairy-free, gluten-free, vegetarian, and kosher items, making it suitable for nearly all gelato enthusiasts. Its introduction of monk fruit-sweetened flavors enhances its health appeal, attracting consumers who are concerned about high sugar content. Interestingly, the company opted to use the lesser-known monk fruit instead of stevia, a leading player in the natural sweetener market. While monk fruit is significantly cheaper than sugar, it is also more expensive than stevia and less sweet. Additionally, it has a fruity aftertaste that may influence the flavors of the final products. Nonetheless, several companies are investing in research and development for monk fruit-based solutions. For instance, Senomyx has created a zero-calorie, high-intensity sweetener called siratose derived from monk fruit. Similarly, Archer Daniels Midland has added a monk fruit product to its sweetener range.
Talenti is not alone in launching monk fruit-sweetened varieties; better-for-you ice cream brand Enlightened and DanoneWave’s So Delicious dairy-free brand have also adopted this sweetening approach, using both monk fruit and erythritol. These manufacturers have certainly taken note of the rapid success of Halo Top, a low-sugar, low-fat ice cream brand that prominently displays its calorie count on packaging. Last year, Halo Top became the top-selling ice cream pint in the U.S., prompting frozen dessert companies to strive for lower sugar levels to attract similar consumer interest.
Unilever, the parent company of Talenti, Ben & Jerry’s, and Breyers, appears determined to reclaim market share from emerging competitors. Last summer, Breyers introduced low-calorie, high-protein ice cream called “Breyers Delights,” featuring a large calorie count on the packaging—mirroring Halo Top’s approach. Recently, Ben & Jerry’s also unveiled a low-fat, low-calorie line named “Moo-phoria.” While this trend is evident, it remains uncertain whether the average consumer prioritizes sugar levels and calorie counts when indulging in treats like gelato. Will the incorporation of monk fruit in some Talenti products resonate with shoppers? Or do consumers categorize healthier options like Halo Top separately from indulgent ice cream brands, setting different expectations for each? For now, the answer is unclear, but Unilever appears confident that the appeal of its ice cream brands will successfully draw consumers back.
Moreover, the interest in healthier ingredients extends beyond just sweeteners; consumers are increasingly aware of nutrition, including the benefits of vitamin D3 and calcium citrate. As these health-conscious trends evolve, the incorporation of such vitamins and minerals in products may further influence purchasing decisions in the frozen dessert segment.