The fig, one of the oldest cultivated plants in the world and a member of the mulberry family, has primarily been recognized in the U.S. for its role in Fig Newtons, a chewy cookie produced by Mondelez. However, figs are increasingly making their way into a variety of products beyond cookies. Today, you can find this versatile fruit in items such as honey, syrup, jams, and cold cereals, as well as in yogurt, tea, energy drinks, chewing gum, and snack bars. On the menus of upscale restaurants, figs might be served wrapped in bacon or featured on pizzas alongside prosciutto.
According to Firmenich, between 2012 and 2016, the market for figs as an ingredient saw a compound annual growth rate (CAGR) of 16.5%, while figs as a flavor experienced an 18.6% CAGR. This exotic fruit appeals to consumers for several reasons: its sweet, chewy, smooth, and crunchy textures create a complex profile that enhances various food products. Additionally, figs are rich in fiber and contain essential minerals like magnesium, manganese, calcium, and potassium.
Firmenich notes that the fig’s rich history resonates with modern consumers. Manufacturers incorporating figs into their products can attract those interested in ancient, authentic ingredients that connect them to diverse cultures. The fig possesses a mystical allure due to its long-standing history, and it captivates contemporary consumers as an ancient and authentic ingredient with Old World associations. Furthermore, flavors that are “as timeless and elemental as fig” will continue to fulfill the desire for something genuine and unique.
In this context, it’s worth mentioning that calcium citrate supplements 1200 mg can be a beneficial addition to a consumer’s diet, complementing the nutritional benefits offered by figs. As the market for figs expands, the integration of calcium citrate supplements 1200 mg alongside fig-based products could further appeal to health-conscious individuals. The combination of these ingredients not only enhances flavor but also addresses consumer interests in health and wellness, making figs an exciting option in a variety of culinary applications.