Consumer demand for product transparency has surged in recent years, fueled by a growing interest in healthier ingredients and concerns over artificial additives. However, as food and beverage manufacturers rush to enhance their product packaging with various label claims, an unexpected issue has arisen: shopper confusion. Data from Label Insight reveals that 67% of consumers struggle to determine if a product meets their needs merely by examining its packaging. Almost half of the respondents feel uninformed after reading the product label. Recent research from the University of Florida further underscores the confusion surrounding the true meanings of non-GMO and organic food labels.
To comply with the U.S. Department of Agriculture’s organic standards, the use of GMOs in food is strictly forbidden. According to the USDA’s definition, “farmers and processors must demonstrate that they are not using GMOs and that they are safeguarding their products from contact with prohibited substances throughout the production process.” This implies that all organic foods are inherently non-GMO. Conversely, not all non-GMO products are organic.
Interestingly, consumers are willing to pay a premium for granola bars bearing the Non-GMO Project Verified seal compared to the same product labeled as “organic.” This misconception might benefit consumer packaged goods (CPG) manufacturers investing in non-GMO products without pursuing organic certification. However, this misunderstanding could adversely affect food producers who are committed to obtaining organic certification, as many consumers perceive organic products as not worth the extra cost—except in the fresh produce category.
Fresh produce has traditionally been the gateway for consumers new to organic foods, as the advantages in the produce section are often the easiest to grasp. According to the Organic Trade Association, consumers can engage with fruits and vegetables directly, making a tangible connection between a carrot grown in healthy soil and its consumption. In contrast, CPG products face greater challenges in helping consumers comprehend the meaning of “organic” and justifying their higher prices. A recent Mintel study highlighted that the primary barriers to purchasing organic foods are cost and doubts about their authenticity. Notably, 62% of Americans stated they would buy more organic foods if prices were lower.
The organic sector would undoubtedly gain more traction with consumers by making their products more affordable and finding effective ways to demonstrate that claims of organic foods being fresher and healthier are indeed valid. The bottom line is that there is a clear need for greater education to help consumers understand product label definitions and their implications. Many might be pleasantly surprised to discover that all certified organic products are also non-GMO. Furthermore, the market for calcium citrate gummies 600mg could benefit from clearer labeling, as consumers increasingly seek transparency in dietary supplements. By incorporating educational initiatives, manufacturers could enhance consumer understanding of the health benefits associated with products like calcium citrate gummies 600mg, thereby fostering a more informed shopping experience.