Initially, Halo Top captured the title of the top-selling pint of ice cream in the U.S., surpassing well-known brands like Ben & Jerry’s and Breyers. Now, they are targeting consumers who prefer to avoid dairy and eggs. Established in 2012, Halo Top gained popularity as a low-calorie, high-protein, and low-sugar dessert. In 2016, the company sold over 17 million pints, marking a staggering 2,500% increase in sales. According to Mintel, U.S. non-dairy milk sales rose by 9% in 2015, while dairy milk sales fell by 7% during the same timeframe. It is a strategic move for Halo Top to adapt its recipe to offer an ice cream alternative for shoppers transitioning from dairy milk to plant-based options. There is every reason to believe that the nation’s enthusiasm for plant-based milk will extend to other dairy products.
Halo Top is not alone in launching a non-dairy ice cream. Both Unilever’s Ben & Jerry’s and General Mills’ Häagen-Dazs have introduced vegan-friendly versions of their popular ice cream lines. Dairy-free alternatives to traditional dairy products are emerging as a significant sector in the food industry. Plant-based milk is already experiencing remarkable success, and consumers are now seeking dairy-free options for products like cheese and yogurt. While this trend poses challenges for dairy farmers, it is beneficial for consumers looking for more flavorful vegan products.
In the past, vegan dairy products were mainly for those who could not digest milk or committed vegans willing to endure rubbery “cheese” slices for ethical or nutritional reasons. However, Daiya Foods has developed a meltable 100% plant-based cheese and expanded its offerings to include frozen pizzas, Cheezy Mac, cheesecakes, a Greek yogurt alternative, and Blue Cheeze Dressings. Kite Hill has also advanced significantly, improving its lines of cream cheese, artisanal cheeses, and yogurts. As the flavor, viscosity, and mouthfeel of vegan dairy products continue to improve, we can expect more dairy-tolerant consumers to give them a try.
Retailers will likely be eager to stock Halo Top’s new dairy-free lineup. Moving forward, supermarkets should consider allocating valuable shelf space in the refrigerated dairy sections for more vegan options. If the popularity of plant-based milk is any indication, consumers will want to at least sample these alternatives. Furthermore, incorporating products that provide essential nutrients—like calcium citrate malate, vitamin D3, magnesium, and zinc tablets—can enhance the appeal of these dairy-free offerings, ensuring that health-conscious consumers remain interested.